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Management - Marketing Option

This program is offered at Clark State's Beavercreek and Springfield locations.

The Marketing option provides students with a well-rounded education. It includes a strong foundation in marketing, highlighting the major areas of marketing including product management, promotional and pricing strategies, and physical distribution.

The program schedule that follows is designed for full-time students who have completed all prerequisites and who have no college preparatory recommendations. Many individuals, especially part-time students and those taking college preparatory courses, will require additional semesters of study. Students should consult their academic advisors for help in planning their schedules.

Students with significant business experience, where expertise equals or exceeds the outcomes of a particular course(s), are offered two options for earning experiential credit. Proficiency exams are available for selected courses. Other courses may allow a student to potentially earn credit through a portfolio presentation.

Learning Outcomes
Upon completion of the Associate of Applied Business degree in Marketing, a graduate will be able to do the following:

  • Analyze quantitative data.
  • Apply basic business and management concepts, skills, and tools.
  • Demonstrate knowledge of global business trends.
  • Demonstrate knowledge of social responsibility, trends, ethical issues, and legal considerations.
  • Effectively use communications and human relations knowledge and skills.
  • Effectively use information technology skills in the business environment.
  • Apply knowledge and skills in the four Ps of marketing: product management, promotional strategies, pricing strategies, and logistics and physical distribution.

Degree Availability
The Marketing option is available during the day and in the evening at the Brinkman Center, at the Greene Center as well as online. Students should consult with their advisor for the recommended sequencing of courses.

Transfer Options
Students enrolled in Associate of Applied Business degree programs are preparing for employment upon graduation from the program. However, at some point many of these students are also interested in completing a bachelor's degree. A number of colleges or universities have designed bachelor's completion programs designed for students completing applied degrees. See the Transfer section of the catalog for more information.

Humanities/Social Science Electives
A complete listing of humanities and social science electives is available in the College Catalog.

Course Title Credits
Fall
ACC 1100 Introduction to Financial Accounting 4
ENG 1111 English I 3
MGT 1060 Organizational Behavior 3
MGT 1120 Principles of Management 3
MTH 1060 Business Mathematics 3
 
Spring
MKT 2000 Marketing Management 3
ECO 2220 Principles of Microeconomics 3
ENG 1112 English IIor  
ENG 2211 Business Communication 3
HRM 1725 Human Resource Managementor  
LSC 2270 Operations Management 3
ITS 1105 Computer Concepts and Software Applications * 3
MGT 2600 Legal Environment of Business 3
 
Fall
MKT 2100 Pricing Strategies 3
MKT 2400 Electronic Business Applicationsor  
MKT 2450 Sales and Sales Management 3
ITS 1235 Beginning Spreadsheet *or  
ITS 1245 Beginning Database * 1
LSC 2220 Logistics and Physical Distribution 3
-- Technical Elective: MGT 2000 or MGT 2020 or (EBE 1000 and EBE 2702) ** 3
-- Arts/Humanities or Social/Behavioral Science Elective (GA) *** 3
 
Spring
MKT 2150 Product Management 3
MKT 2550 Promotion & IMC Strategies 3
MGT 2650 Negotiation Skills 3
MGT 2800 Business Strategy/Policy Seminar (Capstone) 3
STT 2640 Elementary Statistics I 3
 
  Total Credit Hours 65

* Students with little or no computer background should enroll in ITS 0800 before taking other computer courses. Students without adequate keyboarding skills should enroll in ITS 0810 before taking a computer class.
** EBE 1000 is a prerequisite for EBE 2702, the co-op experience, and must be completed prior to the co-op experience.  EBE 2702 or EBE 2703 or EBE 2704 may be used for the co-op experience.

*** Must be a global awareness (GA) course and may come from social/behavioral sciences (Except ECO 1100) or arts/humanities.