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Academics
Management - Marketing Option

Management - Marketing Option

This program is available at the Beavercreek, Online and Springfield - Leffel Lane locations. The Marketing option is available during the day and in the evening as well as online. Students should consult with their advisor for the recommended sequencing of courses.

The Marketing option provides students with a well-rounded education. It includes a strong foundation in marketing, highlighting the major areas of marketing including product management, promotional and pricing strategies, and physical distribution.

All business students are expected to use information technology skills as it applies to course requirements within all management options. 

Career Information

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Outcomes and Curriculum

Upon completion of the Associate of Applied Business degree in Marketing, a graduate will be able to do the following:

  • Apply basic business and management concepts, skills, and tools.
  • Effectively use communications and human relations knowledge and skills.
  • Demonstrate knowledge of social responsibility trends, ethical issues, and legal considerations
  • Analyze quantitative data.
  • Demonstrate knowledge of global business trends.
  • Apply knowledge and skills in the four Ps of marketing: product management, promotional strategies, pricing strategies, and logistics and physical distribution.
Course Title Credits
Fall
MGT 1060 Organizational Behavior 3
ENG 1111 English I 3
FYE 1100 College Success 1
ITS 1105 Computer Concepts and Software Applications ^* 3
MTH 1060 Business Mathematics ^ 3
-- Arts/Humanities Elective (GA) ** 3
 
Spring
MKT 2000 Marketing Management ^ 3
MGT 1120 Principles of Management ^ 3
ACC 1100 Introduction to Financial Accounting ^ 4
ECO 2220 Principles of Microeconomics 3
ENG 1112 English II ***  
or ENG 2211 Business Communication *** 3
 
Fall
MKT 2400 Electronic Business Applications  
or MKT 2450 Sales and Sales Management 3
MKT 2550 Promotion & IMC Strategies 3
HRM 1725 Human Resource Management  
or LSC 2270 Operations Management 3
LSC 2220 Logistics and Physical Distribution 3
STT 2640 Elementary Statistics I ***  
or MGT 2450 Data Analytics *** 3
 
Spring
MKT 2150 Product Management 3
MGT 2600 Legal Environment of Business 3
MGT 2800 Business Strategy/Policy Seminar (Capstone) 3
-- MGT, MKT or EBE Elective **** 3
-- Tech Elective 3
 
  Total credit hours 62
^ Prior Learning Assessment (PLA) Credit Available.

* Students with little or no computer background should enroll in ITS 0800 before taking other computer courses. Students without adequate keyboarding skills should enroll in ITS 0810 before taking a computer class.

** Must be a global awareness (GA) course and may come from arts/humanities courses identified in the catalog.

*** Students who plan on transferring courses for advanced degree work should verify the best/appropriate course selection based on the receiving institution's degree requirements.

****Technical electives must total three (3) semester hours.  They can come from any combination of courses not already presecribed that use the folowing codes:  HRM, INS, LSC, MGT, MKT, ACC, CSD, CSE, EBE (except EBE 1100), ITS (except ITS 0800, ITS 0810, ITS 1100), NTK, OAD, and RES.  ACC 1300 is recommended for HRM students.

Students should follow the recommended sequencing of courses, with consideration to the pre/co requisites, including college preparatory requirements.

The program schedule is designed for full-time students who have completed all prerequisites and who have no college preparatory recommendations. Many individuals, especially part-time students and those taking college preparatory courses, will require additional semesters of study. Students should consult their academic advisors for help in planning their schedules.

A complete listing of humanities and social science electives is available in the College Catalog.

Academic Preparation

Students with significant business experience, where expertise equals or exceeds the outcomes of a particular course(s), are offered two options for earning experiential credit. Proficiency exams are available for selected courses. Other courses may allow a student to potentially earn credit through a portfolio presentation.

Transfer Information

Students enrolled in Associate of Applied Business degree programs are preparing for employment upon graduation from the program. However, at some point many of these students are also interested in completing a bachelor's degree. A number of colleges or universities have designed bachelor's completion programs designed for students completing applied degrees. See the Transfer section of the catalog for more information.