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Marketing Departmental Certificate

Marketing Departmental Certificate

This program is available at the Beavercreek, Online and Springfield - Leffel Lane locations.

This certificate is focused on developing the essential knowledge and skills needed by an individual who wants to work in the marketing field.  Because of prerequisite requirements, it will generally take more than one academic year to complete. All courses can be applied to the associate degree in Marketing. Students should follow the recommended sequencing of courses, with consideration to the pre/co-requisites, including college preparatory (CPE) requirements.

All business students are expected to use information technology skills as it applies to course requirements within all management options.

Career Information

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Outcomes and Curriculum

Upon completion of the Marketing departmental certificate, a graduate will be able to do the following:

  • Apply basic business and management concepts, skills, and tools.(S)
  • Demonstrate knowledge of social responsibility trends, ethical issues, and legal considerations
  • Apply knowledge and skills in the four Ps of marketing: product management, promotional strategies, pricing strategies, and logistics and physical distribution.
Course Title Credits
Fall
MKT 2000 Marketing Management 3
MGT 1120 Principles of Management 3
ACC 1100 Introduction to Financial Accounting 4
ITS 1105 Computer Concepts and Software Applications * 3
MTH 1060 Business Mathematics 3
 
Spring
MKT 2400 Electronic Business Applications 3
MKT 2550 Promotion & IMC Strategies 3
MGT 2020 Quality Management 3
MGT 2450 Data Analytics  
or STT 2640 Elementary Statistics I 3
 
Fall
LSC 2220 Logistics and Physical Distribution 3
MKT 2100 Pricing Strategies 3
MKT 2150 Product Management 3
 
  Total credit hours 37
* Students with little or no computer background should enroll in ITS 0800 before taking other computer courses.  Students without adequate keyboarding skills should enroll in ITS 0810 before taking a computer class.