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This program is offered at Clark State's Beavercreek, Online and Springfield - Leffel Lane locations.

This certificate is focused on developing the essential knowledge and skills needed by an individual who wants to work in the marketing field.  Because of prerequisite requirements, it will generally take more than one academic year to complete. All courses can be applied to the associate degree in Marketing. Students should follow the recommended sequencing of courses, with consideration to the pre/co requisites, including college preparatory (CPE) requirements.

Learning Outcomes

  • Apply basic business and management concepts, skills, and tools.
  • Demonstrate knowledge of social responsibility trends, ethical issues, and legal considerations.
  • Apply knowledge and skills in the four Ps of marketing: product management, promotional strategies, pricing strategies, and logistics and physical distribution.

 All business students are expected to use information technology skills as it applies to course requirements within all management options. 

Download the curriculum sheet for this major.

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Course Title Credits
MKT 2000 Marketing Management 3
MGT 1120 Principles of Management 3
ACC 1100 Introduction to Financial Accounting 4
ITS 1105 Computer Concepts and Software Applications * 3
MTH 1060 Business Mathematics 3
MKT 2400 Electronic Business Applications 3
MKT 2550 Promotion & IMC Strategies 3
MGT 2020 Quality Management 3
MGT 2450 Data Analyticsor  
STT 2640 Elementary Statistics I 3
LSC 2220 Logistics and Physical Distribution 3
MKT 2100 Pricing Strategies 3
MKT 2150 Product Management 3
  Total Credit Hours 37

* Students with little or no computer background should enroll in ITS 0800 before taking other computer courses.  Students without adequate keyboarding skills should enroll in ITS 0810 before taking a computer class.

Class Schedule Planning

The planning schedule below indicates when and where courses in your program of study will be offered for the next two academic years. This is helpful information when planning your class schedule for each semester.

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