INTRODUCTION TO ONLINE MARKETING
Discover the benefits of online marketing for desktop and mobile devices. Discuss how to identify your target audience, send a message that efficiently conveys your message and analyze conversions.
DIGITAL MARKETING FOUNDATIONS
Begin learning about search engine optimization and how it affects social media and content marketing.
Learn how to turn visitors into customers by covering conversion optimization foundations. You'll also understand web analytics, PPC methods and mobile and email marketing best practices.
INTRODUCTION TO SOCIAL MEDIA MARKETING
Discuss the value of social media and how to create a valuable social media strategy. Understand the difference between paid, earned and owned social media and why they're all important.
Understand social sharing, including blogging for business, and how to find and communicate with influencers. Discover the importance of video marketing and how to incorporate video clips into your social media sharing.
SOCIAL MEDIA CHANNELS
Complete the course by learning about how to best market your material through various social media channels including Facebook, Twitter, Pinterest, Instagram, LinkedIn and YouTube.