Marketing Departmental Certificate

This program is available at the Beavercreek, Online and Springfield - Leffel Lane locations.

This certificate is focused on developing the essential knowledge and skills needed by an individual who wants to work in the marketing field. Because of prerequisite requirements, it will generally take more than one academic year to complete. All courses can be applied to the associate degree in Marketing. Students should follow the recommended sequencing of courses, with consideration to the pre/co-requisites, including college preparatory (CPE) requirements.

All business students are expected to use information technology skills as it applies to course requirements within all management options.

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Outcomes and Curriculum

Upon completion of the Marketing departmental certificate, a graduate will be able to do the following:

Apply basic business and management concepts, skills, and tools.
Demonstrate knowledge of social responsibility trends, ethical issues, and legal considerations
Apply knowledge and skills in the four Ps of marketing: product management, promotional strategies, pricing strategies, and logistics and physical distribution.

Course	Title	Credits
Fall
MKT 2000	Marketing Management ^	3
MGT 1120	Principles of Management ^	3
ACC 1100	Introduction to Financial Accounting ^	4
ITS 1105	Computer Concepts and Software Applications ^*	3
MTH 1060	Business Mathematics ^	3

Spring
MKT 2150	Product Management	3
MKT 2400	Electronic Business Applications	3
MGT 2020	Quality Management	3
MGT 2450	Data Analytics ***
or STT 2640	Elementary Statistics I ***	3

Fall
MKT 2550	Promotion & IMC Strategies	3
LSC 2220	Logistics and Physical Distribution	3

	Total credit hours	34

^Prior Learning Assessment (PLA) Credit Available.

* Students with little or no computer background should enroll in ITS 0700 before taking other computer courses. Students without adequate keyboarding skills should enroll in ITS 0710 before taking a computer class.

***Students who plan on transferring courses for advanced degree work should verify the best/appropriate course selection based on the receiving institution's degree requirements.

Questions? We're here to help!

Teresa Campbell, MBA Professor, Management and Marketing

937.328.6132 campbellt@clarkstate.edu