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Marketing

Credential:
Departmental Certificate
Locations:
Beavercreek, Online, and Springfield - Leffel Lane
Semester Credit Hours:
34
Total Tuition & Fees:
$5,519.22

Tuition is based on in-state, in-county rates. Totals do not include textbooks and other materials.

Overview

Interested in turning creativity and business insight into real-world marketing impact? The marketing certificate provides the essential knowledge to begin a career in the marketing field, with coursework in marketing management, product strategy, promotion, digital applications, management, accounting, analytics and logistics. Throughout the program, you’ll strengthen your understanding of how products are developed, positioned and delivered, while gaining the technology and analytical skills expected in today’s marketing roles. All courses fully apply to the marketing management associate’s degree, giving you a seamless path to continue your education and advance your career.

Course Requirements

Year One
Fall
Course Number Course Name Credit Hours
MKT 2000 Marketing Management ^
Credit Hours: 3
MGT 1120 Principles of Management ^
Credit Hours: 3
ACC 1100 Introduction to Financial Accounting ^
Credit Hours: 4
ITS 1105 Computer Concepts and Software Applications ^*
Credit Hours: 3
MTH 1060 Business Mathematics ^
Credit Hours: 3
Spring
Course Number Course Name Credit Hours
MKT 2150 Product Management
Credit Hours: 3
MKT 2400 Electronic Business Applications
Credit Hours: 3
MGT 2020 Quality Management
Credit Hours: 3
MGT 2450 Data Analytics ***
or STT 2640 Elementary Statistics I ***
Credit Hours: 3
Year Two
Fall
Course Number Course Name Credit Hours
MKT 2550 Promotion & IMC Strategies
Credit Hours: 3
LSC 2220 Logistics and Physical Distribution
Credit Hours: 3
Footnotes

^Prior Learning Assessment (PLA) Credit Available.

* Students with little or no computer background should enroll in ITS 0700 before taking other computer courses.  Students without adequate keyboarding skills should enroll in ITS 0710 before taking a computer class.

***Students who plan on transferring courses for advanced degree work should verify the best/appropriate course selection based on the receiving institution's degree requirements.

Terri Campbell

Questions? Contact Us!