Marketing Management
- Credential:
- Associate of Applied Business
- Locations:
- Beavercreek, Online, and Springfield - Leffel Lane
- Semester Credit Hours:
- 62
- Total Tuition & Fees:
- $10,064.46
Tuition is based on in-state, in-county rates. Totals do not include textbooks and other materials.
Overview
Ready to develop the strategies that bring ideas to market and drive customer engagement? The marketing management program offers a well-rounded education that builds a strong foundation in product management, promotional and pricing strategies, logistics and physical distribution. Throughout the curriculum, you’ll also sharpen essential business skills in management, communication, data analysis and technology—tools every modern marketer needs. This program prepares you for a wide range of entry-level roles in marketing, advertising, sales or business operations and integrates the information technology skills expected across all management pathways.
Embedded Certificates Included
This program includes embedded certificates that are automatically awarded when requirements are met. If you prefer not to receive the credential, contact Records and Registration.
Course Requirements
Year One
| Course Number | Course Name | Credit Hours |
|---|---|---|
| MGT 1060 | Organizational Behavior |
Credit Hours: 3
|
| ENG 1111 | English I |
Credit Hours: 3
|
| FYE 1101 | College Success |
Credit Hours: 1
|
| ITS 1105 | Computer Concepts and Software Applications ^* |
Credit Hours: 3
|
| MTH 1060 | Business Mathematics ^ |
Credit Hours: 3
|
| -- | Arts/Humanities Elective (GA) ** |
Credit Hours: 3
|
| Course Number | Course Name | Credit Hours |
|---|---|---|
| MKT 2000 | Marketing Management ^ |
Credit Hours: 3
|
| MGT 1120 | Principles of Management ^ |
Credit Hours: 3
|
| ACC 1100 | Introduction to Financial Accounting ^ |
Credit Hours: 4
|
| ECO 2220 | Principles of Microeconomics |
Credit Hours: 3
|
| ENG 1112 | English II *** | |
| or ENG 2211 | Business Communication *** |
Credit Hours: 3
|
Year Two
| Course Number | Course Name | Credit Hours |
|---|---|---|
| MKT 2550 | Promotion & IMC Strategies |
Credit Hours: 3
|
| HRM 1725 | Human Resource Management | |
| or LSC 2270 | Operations Management |
Credit Hours: 3
|
| LSC 2220 | Logistics and Physical Distribution |
Credit Hours: 3
|
| STT 2640 | Elementary Statistics I *** | |
| or MGT 2450 | Data Analytics *** |
Credit Hours: 3
|
| -- | Tech Elective |
Credit Hours: 3
|
| Course Number | Course Name | Credit Hours |
|---|---|---|
| MKT 2150 | Product Management |
Credit Hours: 3
|
| MKT 2400 | Electronic Business Applications | |
| or MKT 2450 | Sales and Sales Management |
Credit Hours: 3
|
| MGT 2600 | Legal Environment of Business |
Credit Hours: 3
|
| MGT 2800 | Business Strategy/Policy Seminar (Capstone) |
Credit Hours: 3
|
| -- | MGT, MKT or EBE Elective **** |
Credit Hours: 3
|
Footnotes
^ Prior Learning Assessment (PLA) Credit Available.
* Students with little or no computer background should enroll in ITS 0700 before taking other computer courses. Students without adequate keyboarding skills should enroll in ITS 0710 before taking a computer class.
** Must be a global awareness (GA) course and may come from arts/humanities courses identified in the catalog.
*** Students who plan on transferring courses for advanced degree work should verify the best/appropriate course selection based on the receiving institution's degree requirements.
****Technical electives must total appropriate number of hours assigned. They can come from any combination of courses not already prescribed that use the following codes: HRM, INS, LSC, MGT, MKT, ACC, CSD, CSE, EBE (except EBE 1100), ITS (except ITS 0700, ITS 0710, ITS 1105), NTK, OAD, and RES.
Students should follow the recommended sequencing of courses, with consideration to the pre/co requisites, including college preparatory requirements.
The program schedule is designed for full-time students who have completed all prerequisites and who have no college preparatory recommendations. Many individuals, especially part-time students and those taking college preparatory courses, will require additional semesters of study. Students should consult their academic advisors for help in planning their schedules.
A complete listing of humanities and social science electives is available in the College Catalog.
Related Paths
Management
- Human Resource Management - Associate of Applied Business
- Human Resource Management - Departmental Certificate
- Logistics and Supply Chain Management - Associate of Applied Business
- Logistics and Supply Chain Management - Departmental Certificate
- Management - Associate of Applied Business
- Management - Certificate
- Professional Services Management - Associate of Technical Studies
- Supervisor - Departmental Certificate
- Supply Chain Management - Departmental Certificate
Embedded Certificates Included
This program includes embedded certificates that are automatically awarded when requirements are met. If you prefer not to receive the credential, contact Records and Registration.
Questions? Contact Us!
Terri Campbell
Professor, Management & Marketing937-328-6132