Marketing Departmental CertificateThis program is available at the Beavercreek, Online and Springfield - Leffel Lane locations.
This certificate is focused on developing the essential knowledge and skills needed by an individual who wants to work in the marketing field. Because of prerequisite requirements, it will generally take more than one academic year to complete. All courses can be applied to the associate degree in Marketing. Students should follow the recommended sequencing of courses, with consideration to the pre/co-requisites, including college preparatory (CPE) requirements.
All business students are expected to use information technology skills as it applies to course requirements within all management options.
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Outcomes and Curriculum
Upon completion of the Marketing departmental certificate, a graduate will be able to do the following:
- Apply basic business and management concepts, skills, and tools.
- Demonstrate knowledge of social responsibility trends, ethical issues, and legal considerations
- Apply knowledge and skills in the four Ps of marketing: product management, promotional strategies, pricing strategies, and logistics and physical distribution.
|MKT 2000||Marketing Management ^||3|
|MGT 1120||Principles of Management ^||3|
|ACC 1100||Introduction to Financial Accounting ^||4|
|ITS 1105||Computer Concepts and Software Applications ^*||3|
|MTH 1060||Business Mathematics ^||3|
|MKT 2150||Product Management||3|
|MKT 2400||Electronic Business Applications||3|
|MGT 2020||Quality Management||3|
|MGT 2450||Data Analytics ***|
|or STT 2640||Elementary Statistics I ***||3|
|MKT 2550||Promotion & IMC Strategies||3|
|LSC 2220||Logistics and Physical Distribution||3|
|Total credit hours||34|
* Students with little or no computer background should enroll in ITS 0700 before taking other computer courses. Students without adequate keyboarding skills should enroll in ITS 0710 before taking a computer class.
***Students who plan on transferring courses for advanced degree work should verify the best/appropriate course selection based on the receiving institution's degree requirements.
Questions? We're here to help!
Teresa Campbell, MBA Professor, Management and Marketing