New Media
This program is available at the Springfield - Leffel Lane location.New media brings together web design and development; social media; and digital content creation such as photography, video, audio, and animation. Students with this degree can flourish in the creator economy or work in the field of Web Design and Development, User Experience Design, Social Media Strategy, Digital Marketing, and Multimedia Content Production.
Graduates in new media need a balance of technical skills and aesthetic design sense with strong communication and personal skills to interact with clients. Employers in new media need skilled and intuitive, creative problem solvers to help them adapt to this new technological age. Employees in New Media must have strong computer competencies to allow them to work remotely from home.
The New Media program is a two-year computer intensive learning experience focusing on industry-standard practices. Students with little experience with computers should take special note of the "Academic Preparation" section.
The program course schedule is designed for full-time students who have completed all prerequisites and who have no college preparatory recommendations. Many individuals, especially part-time students and those requiring college preparatory courses, will need additional semesters of study. Students should consult their academic advisor for help in planning their schedules.
Graduating new media students wishing to further build their skills could also receive an Associate of Applied Business in Graphic Design by completing an additional 11 courses in the Graphic Design curriculum and an Associate of Applied Business in New Media Web Design Option by completing an additional 5 courses.
Embedded Certificate
This degree program contains one or more embedded certficates which will automatically be awarded if the certificate requirements are met unless the student contacts Records and Registration and indicates he/she does not wish to have the certificate credential awarded.
Outcomes and Curriculum
Upon completion of an Associate of Applied Business degree in New Media, a graduate will be able to:
- Design websites with usability in mind.
- Manage a new media design problem from conceptualization to finished project.
- Utilize industry standard software effectively for digital content creation.
- Use social media effectively as a strategic marketing tool.
Academic Preparation
New Media students need a high school algebra background equivalent to CPE 0500 Pre-Algebra. Students with little or no computer background should enroll in ITS 0700 Computer Fundamentals as a preparatory course before taking other computer courses. Students without adequate keyboarding skills should enroll in ITS 0710 Beginning Keyboarding.
Transfer Information
Students enrolled in Associate of Applied Business degree programs are preparing for employment upon graduation from the program. However, at some point many of these students are also interested in completing a bachelor's degree. Students who wish to continue with their education can apply for the Bachelor of Applied Science in Web Design and Development at Clark State. See the Bachelor Degree section of the catalog for more information.